Cutting through the PR swath
"Hurrah! We're on target to make $200-million less than we did in 2003-04, making this season a resounding success!"
It's no wonder Tom Benjamin often calls the media 'the NHL's PR wing' when things like this get published. Projected revenues of $2-billion (U.S.), at this early stage in the season, are significantly lower than the totals from two years ago, even with all of the 'record attendance' hoopla the league has been pushing.
Even with inflation alone, an increase over the low, low $1.8-billion revenue projection on which the salary cap is based should be an absolute guarantee.
Oh, but we've got reason to smile. Saskin, Bettman — all of us. It's a smile party.
It's a joke, folks.