Friday, March 17, 2006

Canada's own March (not so) Madness

As the NCAA basketball tournament revs up in the United States, so, too, do the best university players in this country hit the court in the Final 10 tournament in Halifax.

Not that any one will see much of it — and certainly not nearly the same volume as the American tourney. Here's Chris Zelkovich in today's Toronto Star:

Don't feel badly if you weren't aware of that. With all the hype about March Madness on both sides of the border, the Canadian version tends to come off as March Mildness. ...

Last year's final was watched by 52,000, again nearing infomercial territory. Sunday's final isn't likely to do a whole lot better considering it will be on The Score this year after curling squeezed it off TSN's schedule.

Not to knock The Score, but it has less than two-thirds the reach of TSN and it's not the place people look for Canadian college basketball.

In all, only four games of the 13-game Canadian tournament will be broadcast nationally this weekend. It is, in my opinion, a little difficult to build momentum towards that final game if only one quarter-final match is televised.

And, it doesn't help that most Canadian hoops fans are consumed at the moment by the college happenings to the south.

Globe and Mail 'Final 10' coverage


At 6:10 p.m., March 17, 2006, Blogger Jes Gőlbez said...

Do people up here actually care what happens with the NCAA 'Madness'? If so, WTF?

At 6:34 p.m., March 17, 2006, Blogger CasonBlog said...

Noticed the problem right out of the gate. No street cred. "Olga Hrycak" is not a college basketball coaches name. It's got to be something like "Tubby" or "Dean" or "Lute." Also, "Bruno Bernier," sounds like a good name for a defenseman, but not a basketball player. The first step is in the nameology department. You get some Magics, Larrys, Shaquilles, and Dirk's involved up there and you'll be on the road to BBall legitimacy.


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