Avery the analyst?
Recently deposed Los Angeles King centre Sean Avery has signed on as an analyst with a Canadian sports network for the duration of the NHL playoffs. More interesting — and, yes, controversial — quips are surely ahead.
I'll post a link when I find one.
UPDATE Avery will be working on Sportsnet. My guess is he'll also be part of the pre-playoff hockey panels getting underway this week.
UPDATE2 Personally, I think this is a fantastic move by Sportsnet. The network's in a dogfight with TSN for eyeballs, and considering TSN (and the CBC) is the one with the rights to the actual game coverage, it's going to be tough for Sportsnet to win that battle.
A lot of what draws viewers in sports broadcasting is that element of 'what's he going to say?' Don Cherry has it, to a certain extent, and Avery is going to bring that — at least to start. TSN has excellent analysts, but with guys like Bob McKenzie and Pierre McGuire, you know what you're going to get. (That doesn't necessarily make them better or worse — it just is what it is.)
Let's just say that a heck of a lot more people are going to be tuning into the Hockey Central Panel now that Avery's there. I know I will be.
(There's still no word, however, on whether or not Avery's puck bunny, Elisha Cuthbert, will be joining him in his new role. Talk about a ratings boost.)