Hockey's poster boy: Sidney Crosby
Today's Report on Business tackles the issue of endorsements and hockey phenom Sidney Crosby:
According to his agent, Pat Brisson, Mr. Crosby is already the most expensive active hockey player in the sponsorship game -- with each deal commanding six or more figures. And it's just his rookie season.Let's just say 'the kid' is going to be a wealthy, wealthy man for the rest of his life.
In addition to Gatorade, Mr. Crosby has signed endorsement deals with Vancouver-based Telus Corp., Canton, Mass.-based Reebok International Ltd. and Upper Deck Co., a sports card and entertainment enterprise based in Carlsbad, Calif.