Monday, April 17, 2006

Hockey's poster boy: Sidney Crosby

Today's Report on Business tackles the issue of endorsements and hockey phenom Sidney Crosby:

According to his agent, Pat Brisson, Mr. Crosby is already the most expensive active hockey player in the sponsorship game -- with each deal commanding six or more figures. And it's just his rookie season.

In addition to Gatorade, Mr. Crosby has signed endorsement deals with Vancouver-based Telus Corp., Canton, Mass.-based Reebok International Ltd. and Upper Deck Co., a sports card and entertainment enterprise based in Carlsbad, Calif.
Let's just say 'the kid' is going to be a wealthy, wealthy man for the rest of his life.



At 8:21 p.m., April 17, 2006, Anonymous Lyle Richardson said...

Just as long as he doesn't leave beyond his means like Mr. McCarty.

At 10:12 p.m., April 17, 2006, Blogger Michael said...

And he's just captured his 100th point tonight at the Mellon Arena as an assist by Ryan Malone's goal in the second period.

Let's all hope that the youngest player to score 100 points in a season caries heavy weight for a Calder trophy considerations.


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