NHL tries to bank on Clooney cred
The Wall Street Journal, of all places, had a rather hilarious article over the weekend about the NHL begging celebs to attend hockey games:
Taking a page from basketball, the league is on a mission to get celebrities in the stands where they can see and be seen.Credit to Deadspin for the link.
It isn't always easy. The league wooed Steve Carell, the star of NBC's "The Office," and fellow cast members to show up at a game. Mr. Carell declined; the NHL wound up with the supporting actress who plays Jan, along with two other co-stars. To tempt George Clooney, the NHL sent a VIP pass to any playoff game anywhere. Mr. Clooney's representative says "he's strictly a basketball, baseball and football guy," and in any case hasn't received the pass.