Monday, May 01, 2006

NHL tries to bank on Clooney cred

The Wall Street Journal, of all places, had a rather hilarious article over the weekend about the NHL begging celebs to attend hockey games:
Taking a page from basketball, the league is on a mission to get celebrities in the stands where they can see and be seen.

It isn't always easy. The league wooed Steve Carell, the star of NBC's "The Office," and fellow cast members to show up at a game. Mr. Carell declined; the NHL wound up with the supporting actress who plays Jan, along with two other co-stars. To tempt George Clooney, the NHL sent a VIP pass to any playoff game anywhere. Mr. Clooney's representative says "he's strictly a basketball, baseball and football guy," and in any case hasn't received the pass.
Credit to Deadspin for the link.

4 Comments:

At 9:26 AM, May 01, 2006, Blogger Jeff J said...

Ah, yes. This must be the Brand Building we were promised. This is the aspect of marketing that really ticks me off - promoting something other than the product you're actually selling. It's taking an expensive roundabout route to push an attitude or image. At best, it will only draw the fair weather fans.

Season ticket holders: how do you feel about subsidizing luxury box tickets for celebrities?

 
At 9:41 AM, May 01, 2006, Anonymous Anonymous said...

Who are they kidding -- they are going to have to go after the Hollywood celebs with a Canadian passport. Alanis Morrisette and Ryan Reynolds might be as close as they'll get to "A" list in that category, although if the beer in the suite is cold Jason Priestley might be talked into coming.

 
At 10:19 AM, May 01, 2006, Blogger Sam said...

that's just insulting.

 
At 2:08 PM, May 01, 2006, Blogger ScottyWazz said...

I wrote something on this late Saturday night, but oddly enough don't remember writing it. I'm sure if someone looked it up, it would be just as crazy as it would be if I wrote when just waking up.

 

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