Monday, June 12, 2006

NHL propels OLN to record highs

It seems not everyone in the U.S. is lamenting hockey's new broadcasting deal:
OLN, the cable home of the National Hockey League and the Quest for the Cup, today announced that the NHL’s 2006 Stanley Cup Conference Finals games for the week of Monday, May 22 drove the network to its most-watched week ever, with a 210 percent increase in total viewer impressions over year-ago figures (426,355 vs. 137,324). In addition, HH impressions were up 220 percent over last year (312,702 vs. 97,789).
Cue the cynics.

2 Comments:

At 7:49 PM, June 12, 2006, Anonymous David said...

James, here in the US you must compare it to ESPN or something irrelevant. Whether or not it's in the same cable package or the same number of homes or in the same channel range matters not. For those things actually factor into who may watch. What you must do is compare things that don't need to be compared, like the NHL on OLN and American Chopper on Discovery, or you might have a point, and therefore you cannot write.

OLN signed a deal with the NLL. It's not a showstopper, but a nice addition for a network trying to shed it's hunting and fishing image.

 
At 9:14 PM, June 12, 2006, Anonymous John Bigenwald said...

drove the network to its most-watched week ever, with a 210 percent increase in total viewer impressions over year-ago figures (426,355 vs. 137,324)

Pretty low bar. Are we talking about an individual show or is that for the week? Either way, less than a half million viewers won't pay for a lot of $8 million men.

I'd bet that nearly all of that number was in Buffalo or Buffalo ex-pats -- It sure wasn't Raleigh.

 

Post a Comment

<< Home

Links to this post:

Create a Link


.

Free Page Rank Checker
eXTReMe Tracker