Military recruits university athletes
The Canadian military is launching a major recruitment drive aimed directly at university athletes.(Canadian Interuniversity Sport is this country's equivalent of the NCAA.)
The Department of National Defence has negotiated a $500,000 marketing deal with Canadian Interuniversity Sport that will give the armed forces a high-profile position at all CIS events. Under the three-year deal, the military will be able to advertise on CIS websites, participate in television programming and gain one-on-one access to student athletes.