Thursday, October 19, 2006

Military recruits university athletes

The Canadian military is launching a major recruitment drive aimed directly at university athletes.

The Department of National Defence has negotiated a $500,000 marketing deal with Canadian Interuniversity Sport that will give the armed forces a high-profile position at all CIS events. Under the three-year deal, the military will be able to advertise on CIS websites, participate in television programming and gain one-on-one access to student athletes.
(Canadian Interuniversity Sport is this country's equivalent of the NCAA.)


At 11:50 a.m., October 19, 2006, Blogger Andy Grabia said...

Recruiting athletes, or recruiting at athletic events? There is some inconsistency in the quote.


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