The NHL's advertising campaign continues to centre on its stars. Here's one TV spot with Joe Thornton over breakfast, and another with Vincent Lecavalier and Brad Richards playing some video games.
by James Mirtle @ 1:19 PM
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A sportswriter at The Globe and Mail, James covers the NHL and the game of hockey. He is a member of the Professional Hockey Writers' Association, a senior editor with McKeen's Hockey and was the NHL network manager at SB Nation from 2008 to 2010. A graduate of Thompson Rivers and Ryerson universities, James grew up in Kamloops, B.C. — one of Canada's great hockey cities — and was a season ticket holder in the Blazers' glory years.
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2 Comments:
meh..could've been better. Although, it is nice to see actual players in their promos.
I thought they were amusing. They're trying different things, and yes, using honest-to-God players. Step in the right direction, for sure.
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