Battling the beer baron

In case you haven't heard, our pal Neate Sager over at Out of Left Field has been in a little tiff with beer mogul Frank D'Angelo recently, something that found its way into the pages of The Globe and Mail's Report on Business section today:

Frank D'Angelo, the fledgling beer baron, head honcho of Steelback Brewery and the creative mind behind the Ben Johnson's Cheetah Power Surge advertising campaign ... has taken exception to the blogging exploits of Neate Sager.

... The entrepreneur's business associate Mike Cecere ... sent a letter to Mr. Sager last week. Penned by "representatives" of the beer and apple juice magnate, the missive informs Mr. Sager that his entries concerning Mr. D'Angelo are "very libellous and slanderous . . . We believe your writings are malicious attacks intended to damage Mr. Frank D'Angelo's reputation and defame his character and good name." It goes on to say that Mr. Cecere demands that Mr. Sager delete all "defamatory comments toward Mr. D'Angelo," and send a letter of apology by March 2.

The letter also asks that Mr. Sager "immediately seize and desist" his unwarranted statements against Mr. D'Angelo.

Feel free to drop by Neate's site and offer him your support.