Monday, June 25, 2007

Islanders offer $10 season ticket

In their continued efforts to make New York Islanders games the premier destination for Long Island families, the Islanders are offering a season ticket for young fans that will cost just $10 a game.
Islanders fans ordering one full Islanders adult season ticket at the club's already discounted prices can reserve the seat next to them for a child 12 years and younger for the 2007-08 season for just $420. Tickets are currently available in designated family sections comprised of lower level seats at the Coliseum.
Incredibly, these seem to be lower-bowl seats available.

Oh, to be 12 again.



At 5:32 p.m., June 25, 2007, Blogger Bethany said...

WOW! That's amazing...I hope it helps get some butts in the seats.

At 5:44 p.m., June 25, 2007, Anonymous David Johnson said...

...but Hamilton is not allowed to get a team despite selling 12,000 season tickets for a minimum $500 deposit for a team that doesn't exist. Way to go Bettman!

At 7:03 p.m., June 25, 2007, Blogger Knotwurth Mentioning said...

I think it's GOOD that we encourage teams offering tickets at a premium price to be the ones allowed to remain in the league, actually. Financially, it may not make much sense to refuse Hamilton their spot in the league, but to say that it'd be better to have them than the Islanders -- who are proving time and again willing to meet the fans partway with things like blogging and ticket prices -- is ridiculous. Forget the business end... this is how a sport should be priced!

At 7:21 p.m., June 25, 2007, Blogger J. Michael Neal said...

Like most things (not everything, but most things; I can name about a half dozen exceptions), sports tickets should be priced at what the market will bear. Pricing tickets is the business end. What does this have to do with Hamilton? Several things.

The first is that the response of those on the waiting list shows that they want a team more badly than other places do. All of the indications are that, by putting a team in Hamilton, the NHL would be making more people happy, and produce more people enjoying NHL hockey, than would putting a team in other places. If one wants to try to quantify happiness, it also suggests that the people it is making happy experience a greater degree of happiness increase.

Low revenue teams mean that other teams, who have done a better job of marketing themselves and producing hockey teams that catch the interest of their cities, have to shell out money to support teams that are either incompetently run or placed where people aren't interested in them. Nothing breeds failure like rewarding it.

Now, I suspect that the Islanders are introducing this pricing precisely because they think it will maximize revenue. Unlike some teams, they don't sell out. When your home games routinely have 4,000-8,000 empty seats, it helps to get creative in finding a way to move the product. I applaud the Isles for making this decision, but let's not pretend that they're doing it because they feel generous. Collecting $10 for a seat is better than collecting nothing, and, hey, it might mean that you get someone new to plunk down full price for the first seat.


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