Friday, July 13, 2007

The Sharks' new logo

We were promised a 'modernization' of the logo, and I suppose that's what we got — with a little Japanimation thrown in.

I can't verify the accuracy of this other than to say it originated on on-line forums here, and has since been spread to just about everywhere by Sharks fans.

It doesn't look like a fake to me, which I suppose ruins the countdown San Jose has been running on its website (11 days to go!).

Labels:

37 Comments:

At 6:21 AM, July 13, 2007, Anonymous Baroque said...

It looks like a 1950's rocket ship with evil glowing eyes and big teeth.

 
At 7:33 AM, July 13, 2007, Blogger Rage said...

As you noted, it looks like it belongs in Dragon Ball Z.

 
At 9:07 AM, July 13, 2007, Anonymous Anonymous said...

Horrible. Sucks...

 
At 11:04 AM, July 13, 2007, Blogger Jes Gőlbez said...

DBZ... or reminds me of Dragon Warrior 8.

I don't dislike it, but I like the original just fine.

 
At 11:54 AM, July 13, 2007, Blogger Aaron said...

I actually kind of like it, but it's so similar to the old one I'm not sure why they bothered to change it. I guess they are hoping people buy new Sharks gear, but judging from the number of original teal jerseys you still see at the Tank the change won't do much to boost sales.

 
At 12:08 PM, July 13, 2007, Anonymous pevans said...

I can't verify the accuracy of this

For a second there, I thought you meant "I can't verify for sure that this is actally what it would look like if a cartoon tiger shark were to somehow become sentient and bite through a hockey stick, but I think so..."

Then I realized what you meant. The version in my head was a lot, LOT funnier. I figured you'd finally gone off the deep end.

 
At 12:14 PM, July 13, 2007, Anonymous Baroque said...

Tiger sharks have five gill slits, not three.

Although the glowing eyes are accurate.

 
At 12:14 PM, July 13, 2007, Blogger Michael said...

"As you noted, it looks like it belongs in Dragon Ball Z."

VEGETA! What does the scouter say about the logo's power level!?

(C'mon, someone should recognize that meme.)

 
At 12:22 PM, July 13, 2007, Blogger sager said...

That's definitely a logo, not a crest! Silly Sharks.

 
At 12:25 PM, July 13, 2007, Anonymous kwyjibo said...

Actually baroque, this shark really is a genetic abomination, since all sharks must have at least five gill slits.

 
At 4:06 PM, July 13, 2007, Blogger J.R. Hippe said...

Talk about a downgrade. What was wrong with their original logo? I actually liked it.

 
At 5:27 PM, July 13, 2007, Anonymous Baroque said...

kwyjibo: Except the seven-gilled and nine-gilled sharks. :)

I only specified tiger shark because of the previous poster. I'll let the lack of stripes on the back slide, since they are very faint in especially large animals.

 
At 7:34 PM, July 15, 2007, Anonymous Anonymous said...

The original design is just fine. Many teams have prospered with their original classic logos. Did the Maple Leafs ever consider changing theirs?

 
At 7:56 PM, July 15, 2007, Blogger Kel said...

By the way, has anyone realized that the fish on the Sharks logo cannot be a tiger shark? The head of the shape indicates that it's most likely a great white, and also given how cold the water is in the ocean near San Jose, it can't be a tiger shark.

 
At 1:14 AM, July 16, 2007, Anonymous ykryptonite13 said...

I think it actually is an improvement. But I have my issues as well. The shark in and of itself is pretty badass. I think the reason that it appears so cartoony to some is probably because the broken hockey stick is curved in such an exaggerated fashion. If the sticks were straight, I don't think the reaction would be as negative. Another qualm is the more prominent addition of orange. They look like the cousins of the New Orleans Hornets... not a good thing.


The new Shark goes kinda well with the new Phoenix logo. Now if those sticks were just a little straighter...

 
At 7:47 PM, July 16, 2007, Anonymous Anonymous said...

IF THEY REALLY WANTED TO ENHANCE IT, THEY SHOULD OF PUT A MORE REALISTIC SHARK IN A CURVE POSITION WITHOUT THE HOCKEYSTICK! I DON'T LIKE IT. ADDING ORANGE WILL ONLY MAKE THE COLORS START CRASHING. TOO MANY COLORS IS NOT A GOOD THING. BLACK, TEAL AND GRAY IS ALL YOU NEED........

 
At 6:54 AM, July 19, 2007, Anonymous Anonymous said...

I hate it. What was wrong with the current one? I definitely agree there won't be much of the new logo found on Shark fans at the Tank.

 
At 8:22 PM, July 19, 2007, Anonymous Anonymous said...

This logo is awesome. The old one was tired. Black/grey/teal...tired. It also was very 1 dimensional. The new one is a huge upgrade.

 
At 12:45 AM, July 20, 2007, Anonymous yoko ducked said...

this looks great. it is exactly what they said it would be...a modernization. and the orange color isn't new-check the stick on the original logo.

 
At 2:50 AM, July 20, 2007, Anonymous Anonymous said...

this is a load of ********!!!!!!!!!!!!!!!!!!!!!!!!!
The old logo was friggin awesome damn modernization wait til SJforums herar thisQ!!!

 
At 3:04 AM, July 20, 2007, Anonymous andrew Hargreaves said...

As a designer and huge hockey fan in the bay area I was looking forward to seeing the new logo. The shark itself is a huge improvement over the old one, but I was hoping they would lose the ridiculous biting through the hockey stick and also the triangle.

I wanted a nice, aggressive fierce looking shark on it's own and no teal. Oh well, maybe in another 10 years.

 
At 3:09 PM, July 20, 2007, Anonymous DynaQuake said...

You HAVE to be kidding me!!! Marketers are always screwing up a good thing. Maybe we should spend a little more time and money plugging the holes in our blue line (something that doesn't work) and stop messaging around with the logo (something that DOES work)

 
At 5:12 PM, July 20, 2007, Anonymous Anonymous said...

For those of us who don't watch Dragonball Z regularly, it isn't that bad.

 
At 1:07 AM, July 21, 2007, Anonymous fiNaDdict said...

why would you get rid of the triangle.....its not there for nothing.

 
At 2:17 AM, July 21, 2007, Anonymous Anonymous said...

It looks very lame, like some digital art or Japanese animation. Usually drawings like this do not look that good when embroidered. The old logo was great,more change for the sake of change. this logo sucks and so will the Sharks!

 
At 7:34 PM, July 22, 2007, Anonymous Anonymous said...

who ever thinks tha new logo is shittier than the original is on crack it looks way better than tha old one.

 
At 1:50 AM, July 24, 2007, Anonymous Anonymous said...

this logo is just what the sharks needed to get them pumped for the season opener. I think its 2 kool i cant wait 2 c the new and improved sharks. and all those people that think it anime ur all on crack!!!!

 
At 3:32 AM, July 24, 2007, Anonymous Anonymous said...

I know everyone thinks the cange to the logo really sucks because everyone was been a big fan of the old logo, but the more I see the new logo the more it grows on me. I actually thought it was really bad in the beginning but now it seems more fierce. I think that it is time for the sharks to get a new look with the changing NHL. Everyone thinks that the Sharks are totally changing because of their new logo and now they're sellouts and are more like the Ducks, but the same team that everyone has grown to love will still be on the ice. I think that they should make the border more strait and also straiten out the stick but other than that I think it's pretty awesome. This year we're definately going to win the cup because we continue to improve with our young talent. If you are a true Sharks fan you should embrace and accept the new look. GO SHARKS!

 
At 1:46 PM, July 24, 2007, Blogger Jason said...

As a Graphic Designer, and a hockey fan, I am going say that this re-brand is awesome. It is one of the more successful re-brands. Sharks fans should be happy.

 
At 1:53 PM, July 24, 2007, Anonymous Koss said...

It looks like the SPACE SHUTTLE!

 
At 3:56 PM, July 24, 2007, Anonymous Anonymous said...

Horrible, just horrible. The old logo is 10 times better. Less is more........

 
At 8:12 PM, July 25, 2007, Blogger KH said...

I don't see how the new logo is so terrible. I think it's actually quite aesthetically pleasing. Of course, I'm not a Sharks fan, and I know if Ottawa ever changed their logo, I might crap my pants. So, I can see where fans who were used to --- and fine with --- the old logo are coming from.

 
At 5:30 PM, July 26, 2007, Anonymous Anonymous said...

This comment has been removed by a blog administrator.

 
At 5:46 PM, July 29, 2007, Blogger Rome0xx0 said...

"VEGETA! What does the scouter say about the logo's power level!?"

It's over NINE-THOUSAND!!!!!!!!!

 
At 6:40 PM, July 31, 2007, Anonymous Anonymous said...

I think that it is more of a savage look. It is way better than the old one.

 
At 1:47 AM, August 10, 2007, Anonymous CreditCoach said...

Hm… It’s really interesting. I like the old one, but the new one is not so bad too…

 
At 10:16 PM, April 22, 2008, Anonymous Anonymous said...

what about the new one the back of their helmets?

 

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