Crosby's clothing line
Pittsburgh Penguins hockey player Sidney Crosby is flanked by models as he introduces a new line of clothing from Reebok, on Tuesday, Aug. 21, 2007 in Mississauga, Canada. (AP Photo/Nathan Denette, CP)
Here's the story on what Crosby's been up to.
This is a brilliant move by Reebok, as I'm sure the line is going to be incredibly successful. Sid the Kid is immeasurably popular in Canada right now, and especially among youngsters, and is going to make an awful lot of NHL retailers very happy over the next 15 years or so.