Brian Burke, Ted Leonsis, Helene Elliott and others weigh in on the bloggers/media discussion in a lengthy post by Christy Finn today.
Here's Burke on putting bloggers in the Ducks' press box:
“With a journalist, I know they’ve had some training. I know there will be a fact checker and an editor to keep them accountable. I will know what to expect from [journalists] because if they take a bribe or report false information, they’ll get fired. With bloggers, there’s no safeguard and no guarantees.”
There is one way Burke has considered the matter. “The only way I would ever give a blogger credentials is if they signed a contract obligating the author to report responsibly and accurately, or lose their credential.”It's interesting to begin to see other team executives weigh in on this business, as I know it's something Capitals owner Ted Leonsis has advocated the league champion as he has. So far, the Islanders have been the only team to wade in with Washington, and even then they've attached conditions (or "training wheels") to the new access.
Still, I do think there's an evolution here taking place, where teams will, one-by-one, start to entrust new media with increased responsibilities. The line between what's a blogger and what's media has already been rubbed out in a lot of cases (Where do I fit in? How about someone like Jes Golbez, who writes for an AOL blog?) and it'll be more and more difficult to deny access in places where the press boxes sit empty.
Someone should sign Burke's contract.