Tuesday, December 04, 2007

Attendance: Trending up or down?

I take my monthly look at NHL attendance over at Globe on Hockey today, something that shows just how well hockey's being received in St. Louis these days.

The news isn't quite so rosy in Columbus, Detroit, Florida, Carolina, Phoenix, Colorado, Tampa Bay, Nashville, Atlanta and Los Angeles.

Let's just say I don't think we set any records by season's end.

8 Comments:

At 9:22 PM, December 04, 2007, Blogger JavaGeek said...

It's difficult to read into attendance figures without corresponding price figures.

For example St. Louis prices went down by about 30% and their attendance went up by about 40%. Net ticket sales are stagnant (~$500,000/Game), although drink/food sales are likely up >40%

On the flip side Carolina has done very well, increasing prices by 45% and only losing 1000 customers. Ticket revenue growth of about $150,000/Game.

Also worth noting, early season ticket sales are lower than end season ticket sales.

 
At 9:47 PM, December 04, 2007, Anonymous Gerald said...

Also worth noting, early season ticket sales are lower than end season ticket sales.

That is very true. To take but one example, Nashville at this time last year was averaging approximately 14,639, which makes their attendance dip a third of what it would otherwise appear to be. Since they increases prices by about 25% overall, their receipts are up significantly.

Javageek, do you have any source for your estimate of Blues price reductions?

 
At 9:49 PM, December 04, 2007, Anonymous Gerald said...

As an aside, James, why would you infer that record attendance will not be achieved, when it is currently on pace to do just that? Given that the NHL's announcement is comparing apples to apples - unlike your numbers, as I am sure you know - your conclusion puzzles me.

 
At 10:07 PM, December 04, 2007, Anonymous degroat said...

For example St. Louis prices went down by about 30% and their attendance went up by about 40%. Net ticket sales are stagnant (~$500,000/Game), although drink/food sales are likely up >40%

Where are you getting that the Blues dropped ticket prices by 30%? My season tickets didn't drop a dime and from I remember no ticket dropped by more than $5 in price. According to this post they dropped 9.8%. That's quite a ways from 30%.

Just a couple weeks into the season the Blues announced that ticket sales for the year had already surpassed revenues generated by ticket sales from last season.

That said... I don't think the Blues attendance is that big of a story in general. It's no surprise that a team that was always in the top 5 in attendance has rebounded now that the sour taste left by previous ownership has worn off.

 
At 11:01 PM, December 04, 2007, Blogger JavaGeek said...

Ticket Prices

However, I made a mistake I assumed he had updated the webpage since last year with the new ticket prices this years so the last column I though was 2007-2008, turns out it's 2006-2007.

So dis-regard all the specific examples.

 
At 12:50 AM, December 05, 2007, Blogger Nick said...

I've got a group of 30 going to friday's Detroit/Wild game. That should help.

 
At 3:06 PM, December 05, 2007, Anonymous Keith said...

FWIW, using ESPN for building capacity figures is highly unreliable. Both Calgary and Edmonton are playing to 100% capacity, not 112 and 98.5 respectively.

 
At 6:07 PM, December 05, 2007, Anonymous degroat said...

JavaGeek -- I'm not sure that link can be trusted. The Blues actually raised ticket prices between 05-06 and 06-07. The new ownership took a lot of heat here in St. Louis for doing that after the team finished last in the league in 05-06.

 

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