Red Wings hire a Predator
Owner Michael Ilitch today announced two executive promotions and the addition of a new position at the Detroit Red Wings. The promotions are: Ken Holland to executive vice president and general manager from vice president and general manager, and Jim Nill to vice president and assistant general manager from assistant general manager. In addition, Steve Violetta will join the Detroit Red Wings management team as senior vice president of business affairs. The promotions and Violetta’s position are effective December 10, 2007.
Now, I'm not well-versed in all of the particulars, but were the Predators really a top example of marketing genius in the NHL? I've heard from Nashville fans ad naseum that the team wasn't well-promoted and that was the reason for so many empty seats in recent years — but Violetta does come with a good reputation.
Here's a tidbit on him from the Sports Business News:
One of the ideas Violetta tried when he moved from the Padres to the Predators was a sales plan that targeted 250 Nashville based businesses. Of that number, the Predators were able to actually make a 30-minute sales pitch to about 70 of the companies. He said that 10 companies actually bought ticket packages.Detroit is certainly going to need all the help it can get given all of the empty seats this year at Joe Louis Arena, but that honestly doesn't sound all that promising.