Coyotes win advertising award
The Phoenix Coyotes were awarded first prize for Best Alternative Advertising at the 5th Annual NSF ADchievement Awards, which were presented Jan. 28 – 30 at the 2008 National Sports Forum in Memphis, Tennessee.I'll say this much: I get more strange releases from the Coyotes than any other team.
The Coyotes’ Alternative Media efforts included a variety of promotions that were implemented throughout Phoenix. The promotions included 3D Picture Environments at local malls, Mirror Clings installed at bars and restaurants, Bar Coasters that were distributed at local bars and a Puck Truck Stunt to support opening night around the city. The Coyotes also launched CoyotesHockeyHQ.com, an interactive web site that promotes the club’s “Hockey Headquarters: All Things Hockey” marketing campaign.>> team release