Wednesday, April 02, 2008

Penguins set sellout record

The Pittsburgh Penguins established another attendance record tonight with their 41st sellout of the season – marking the first time in club history, dating back to 1967, that the Penguins have sold out every game of the regular season.

The previous club record for sellouts in a season was 34, set in 1988-89 and tied in 1989-90.
>> team release
No wonder I had a hard time getting tickets last week.



At 10:01 p.m., April 02, 2008, Anonymous mbourque said...

It goes to show that Crosby and Malkin put people in the seats.

At 8:05 a.m., April 03, 2008, Anonymous Anonymous said...

Although there's no denying that the true reason (as mentioned above) are the emergence of Sid and Geno, it should also be noted that the Penguins have done a great job marketing to a younger generation. From the early 2000s to now, the Pens ran a Student Rush program in which anyone with a student ID could get the best available seat for $20 (often I'd sit just rows from the glass). As a result, I became a season ticket holder as soon as I could afford it, and I have many friends who've done the same.

At 12:10 p.m., April 03, 2008, Anonymous Anonymous said...

George Gillet did a similar thing when he bought the Habs giving away free tickets to every 5th grade student in Greater Montreal because marketing studies noted that is when youngsters make important choices about entertainment...Worked well for the Habs...Mind you Richard Peddie basically laughed off that suggestion during his state of the Leafs interview last week on Hockey Night In Toronto.

At 3:55 p.m., April 03, 2008, Anonymous phillie said...

It's all Sidney. The guy has paid for himself over and over again, even when he's not playing.


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