The change in Chicago
The Chicago chapter of the Public Relations Society of America (PRSA) has named Chicago Blackhawks president John McDonough "Chicago Executive of the Year."
The annual award recognizes a local individual outside of the public relations profession who uses PR effectively to further his/her organization's goals.
"From holding fan events for Blackhawks legends to putting home games on TV, McDonough tapped PR and marketing tactics to re-energize a franchise and generate new fan support throughout Chicagoland," the PRSA said in a statement.
"I am honored to accept this award on behalf of the entire Chicago Blackhawks organization," said McDonough. "We made tremendous strides this past season and look forward to even more success as we embark on a new era of Blackhawks hockey.">> team release
The change in ownership got the bulk of the credit for the rebirth of hockey in Chicago this season, but Rocky Wirtz's best decision was to hire the Chicago Cubs president and marketing genius and hand the reins to him.
The Blackhawks, after one season under McDonough, are already headed toward becoming one of the most successful U.S. franchises — and especially if the team's climb continues on the ice.
The Blackhawks, after one season under McDonough, are already headed toward becoming one of the most successful U.S. franchises — and especially if the team's climb continues on the ice.
No one would have predicted that even a year ago.
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Labels: Blackhawks
by James Mirtle @ 11:48 AM
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3 Comments:
It is funny how some franchises have owners who aren't fans of the game and just use it as a business asset. That is fine and all honestly, but if you can't field a competitive team and reach out to your community, you shouldn't run the team. Own it, but let some real people run it. You can actually make some decent money in some markets and I bet Chicago is one of them,
I never understood the penny pinching philosophy of Wirtz. Sure the Blackhawks probably made money during the bad years, but they would have made a lot more money if they had been competitive and wisely marketed. I wish nothing but good luck to this newer version of a great ol' franchise. Remember it wasn't that long ago that Detroit hadn't won a cup in 40 or so years and now they're one of the model franchises in the league.
Nobody would have predicted it a year ago because most people were convinced Bill Wirtz was never going to die.
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