Tampa starts selling Stamkos
If there was any doubt about who the Lightning were going to take first overall, there isn't now. Have we ever seen a marketing campaign built around a player yet to be selected?
The St. Petersburg Times has more:
Average Tampa Bay residents don't know the 6-foot-1, 180-pound center scored 58 goals and had 47 assists in 61 games for Sarnia of the Ontario Hockey League this season, is ranked as the top prospect by Central Scouting and is the most heralded prospect since Sidney Crosby in 2005.We've started to see more teams in non-traditional markets like Tampa employ some pretty unique marketing efforts, most notably with the Coyotes, who have won several marketing awards lately. The Lightning have managed to stay a pretty decent draw postlockout after their Cup win, but there's definitely a bit of a rebuild process on the way and Stamkos will be front and centre.
But they might find a business card with "seenstamkos.com" tucked under their wiper blade, see a billboard, a sidewalk graphic or bumper sticker. They might have their lunch blitzed by a "flash mob" of Lightning marketing staffers, and just maybe they'll click over to the Web site dedicated to its next star.
I can't see this team winning a ton in 2008-09, but hope sells.
It certainly make sense to try and build some buzz around the kid: He's the one positive out of just how rotten a season the home team had.