CTV buys HNIC theme
CTV Inc., together with Copyright Music & Visuals, today announced that CTV Inc. has acquired all rights to 'The Hockey Theme' in perpetuity, preserving the song's legacy and ensuring it will be heard on national television for years to come. 'The Hockey Theme' song will now live on CTV Inc. properties TSN, RDS and across Canada on CTV during coverage of the upcoming Vancouver 2010 Olympics as outlined below.Expect to hear the song now on TSN's Wednesday night hockey broadcasts, as the sports network, and its parent at CTV, get more and more into NHL broadcasting.
It'll certainly be strange hearing the theme on a different network.
Given The Globe is also under the same partnership, there's the possibility the song will be blasted 24/7 in the sports department in the near future.
CBC Sports' take is here.