Monday, October 13, 2008

The Panthers' great ticket giveaway

We've seen all sorts of wacky promotions in the NHL, especially from teams that have traditionally had trouble selling tickets, but this season in Florida, they're literally giving them away.

All you need is a driver's license:


The promotion advises that: "It may be your first game, but it won't be your last." The small print goes onto say that the invitation is "good one time only" and that the program "will remain in effect until everybody in Florida experiences the excitement of a Panthers game at least once."

We'll just call it "indefinitely."

In order to get the tickets, Florida residents simply have to fill out this two-step form that involves entering your contact info and choosing which game you'd like to attend.

The Panthers have had a tough time selling tickets for almost every year of their existence, but did manage to pull in an announced crowd of 18,401 (96-per-cent capacity) for Saturday's home opener. The team has averaged between 15,000 and 16,000 as an "announced" ticket figure the past eight seasons, but is widely regarded as the league leader in giveaways.

Florida reportedly comped an average of about 2,800 tickets a game in 2006-07, which was actually down from 4,150 per game (!) in 2005-06.

A lot of people have experienced freebies in South Florida in the past, which makes you wonder just how this new promotion is going to be any more persuasive in terms of wooing repeat customers. If anything, I imagine it will outrage season's ticket holders who forked out real dollars to attend games that apparently don't have much value at all.
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18 Comments:

At 2:31 AM, October 13, 2008, Blogger saskhab said...

Anyone know where to get fake Florida driver's licenses?

 
At 2:38 AM, October 13, 2008, Blogger Evan J said...

I wish they'd do that in Minnesota, like that will happen..

 
At 3:58 AM, October 13, 2008, OpenID the-jumbotron.com said...

Have you ever had a whiff of desperation that was so intense, you felt bad for even giving it any attention at all, as it would just validate said desperation?

Panthers Hockey: It'll do that to you.

 
At 7:35 AM, October 13, 2008, Blogger FAUX RUMORS said...

1)They might want to try to make the playoffs more tha once/decade. Nothing builds fans like actually winning!

 
At 9:19 AM, October 13, 2008, Blogger Valerie said...

Not only don't they draw at home, they don't help out the teams that they are visiting either. Look at the promos in the cities they visit too. The only sold out ones will be where there is a large STH base boosted by big promos.

So, how much are they being subsidized?

 
At 10:35 AM, October 13, 2008, Blogger Whale4ever said...

Wow...I sure missed this one. Hadn't heard a thing about it.

 
At 11:21 AM, October 13, 2008, Blogger pete said...

moving them to kansas city would totally solve this problem.

 
At 1:35 PM, October 13, 2008, Blogger Docciavelli said...

"Florida's Driver License"?

How about a "Florida Driver's License?" Does that work?

Epic Fail. They even put that phrase in the flyer twice.

Of course, it's more important that the Spanish version was typed correctly.

 
At 1:56 PM, October 13, 2008, Anonymous Anonymous said...

""moving them to kansas city would totally solve this problem."" . . . would it really? everyone thinks that. maybe for a couple of years, then they'd be right back in the same situation after the new wore off.

 
At 2:16 PM, October 13, 2008, Anonymous Anonymous said...

I wouldn't move to Kansas City either...


...nah, SEATLLE!!! Now there is some REAL MONEY in that market. Lots of corporate HQ's (Microsoft, Starbucks, Home Depot, etc.); no NBA team to contend with; a hockey history AND a natural rivarly with Vancouver. Wayyyyyyy better alternative than K.C. (and Florida for that matter).

 
At 2:31 PM, October 13, 2008, Anonymous Anonymous said...

The best team in KHL draws 7.000 with 10 dollar tickets.
Djurgarden in Stockholm draws 6.000 per game.
Let's move Panthers to NHL's European division...

 
At 3:22 PM, October 13, 2008, Anonymous Mike Check said...

My old FL license is still good. If we look enough alike, it's yours! Maybe I'm too handsome to pass as you. So wear a hat. And grow a beard. I can't help you on the weight difference.

 
At 4:47 PM, October 13, 2008, Blogger The Gate To The Groin For Yannick Bertrand said...

Anyone else curious about where they got those survey numbers?

A lineup for Canadiens season tickets?

 
At 7:55 PM, October 13, 2008, Blogger John said...

Darn, they show a Flyers game on the ticket but no Flyers games to pick from :(

 
At 9:57 PM, October 13, 2008, Anonymous Anonymous said...

2002 or so in Pittburgh all I had to do to receive TWO free tickets was sign up for their Web Based Mailing List! That's it! 2 tickets a week later for a game against the Buffalo Sabres! Those tickets now go for 60+ dollars a piece and they were giving them away 6 years ago! Here's to hope for you Florida!

 
At 9:06 AM, October 14, 2008, Anonymous Anonymous said...

this team will be in Winnipeg in 2-3 years...where every ticket will be PAID FOR! What a silly league the NHL has turned into. Why exactly did they leave hartford and Winnipeg? For this?

 
At 9:12 AM, October 14, 2008, Blogger The Gate To The Groin For Yannick Bertrand said...

Why exactly did they leave
Hartford and Winnipeg? For this?


We've already gone over this. Please attend class more frequently.

 
At 1:57 PM, October 22, 2008, Anonymous Anonymous said...

Why does it have to be about the Panthers? I go to watch them play the Sharks or Devils.

 

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