Friday, July 28, 2006

Logo-gate and the Buffaslug

The furor over the Buffalo Sabres proposed logo is getting ugly. Really ugly. At this point, I'm almost expecting my western New York neighbours to trot pitchfork in hand to owner Tom Golisano's office.

The new logo, as you can see above in a rendering of the proposed jersey, is a rather awkward-looking buffalo's head which has earned the name 'Buffaslug' from the Sabres faithful. (As for the rumoured third jersey: Well, I'd thought the infamous Anaheim Mighty Ducks logo with Wild Wing would be the last time we'd see something on a jersey breaking out of the ice.)

The fan outrage, or 'fanrage' as I call it, has gotten to the point where a Fix The Logo petition has nearly 25,000 signatures.

In a bid to avert what was becoming a public relation's disaster, the team announced that 15 of the team's 41 home games would be played in a third jersey that resembles the traditional blue and gold motif of the early Sabres era.

One fan has designed an eye-catching model uniform and logo, and there's been a movement among some in Buffalo to adopt the design. As of yet, the Sabres still haven't formally announced the adoption of the 'Buffaslug' — but the word is they paid a pretty penny for the logo's design (and I wouldn't be surprised if the production of some of the offending jerseys had already started).

It'll be interesting to see how this plays out.

UPDATE James O'Brien from the Battle of California has a few more thoughts, as well as a brief tour through The Atrocious Jersey Hall of Shame.

As for his thoughts on the Sabres' rumoured threads, I can't say I disagree:
Seeing jerseys like these, I cannot help but ask: who are these jerseys for? Seriously, that isn't a buffalo or a "sabre" or any large scary beast. It looks more like a horned guinea pig than anything else.
Good stuff. Especially since I've heard the soon-to-exist Kansas City team is looking for a new, rodent-themed nickname.


At 7:19 p.m., July 28, 2006, Blogger Unknown said...

How about a little common sense? Sure, they overpaid some design firm to come up with this 'hip' logo, but how could somebody in the Sabres front office notice just how ugly this logo is? Really, how about a little market sampling?

At 9:27 p.m., July 28, 2006, Anonymous Anonymous said...

The Sabres front office simply aren't listening to their fans. The current soon-to-be-former logo that resembled a snortin' goathead was never popular, and for years the die-hard Sabres fans have been clambering for a return to the classic Buffalo and crossed swords logo and colours. I boldly predict in a year or two (maybe even sooner than that) the Sabres will return to the classic colours and logo because of "fanrage". The "Buffaslug" isn't long for this earth!

At 1:29 a.m., July 29, 2006, Blogger d-lee said...

Oh, but we haven't seen it on a real player yet. That was my favorite part of the press conference. The idea that we're actually going to believe that it looks better on a live person.

My second favorite part was the indication that the color on the pants and socks will be "slightly different" than the color on the sweater. So not only will the sweater look like crap, but it'll clash with the pants, making it look even crappier.

Next, I expect them to announce that they're going to wear Cooperalls.

It's like my uncle Alex used to say... "You can put a cat in the oven, but you can't call it a biscuit." An ugly sweater is just an ugly sweater.

At 2:56 a.m., July 29, 2006, Blogger mike w said...

Forget the logo, what's with these Reebok-esque sharkfin armpit designs in jerseys these days?

A classicly simple logo and jersey design, like the Habs or Red Wings, never go out of style. Of course, NHL marketing has no pride in its past, which is probably why Americans instinctively think of it as a novelty sport. After seeing the new Sabres logo, how could I argue differently?

At 8:02 a.m., July 29, 2006, Blogger Skraut said...

What I never understood is why the jersey has to have a damn buffalo on it to begin with. The team is called the SABRES, yes SABRES, as in sword. Put a sword, (or crossed swords) on your jersey and call it good. I never understood Buffalo's obsession with their city name. So your town is named after an animal, big deal, your team is not. You don't see the Blue Jackets with Christopher Columbus on their jerseys.

At 9:07 a.m., July 29, 2006, Anonymous Anonymous said...

wow, LOTS of misunderstanding going on here:

- "The Sabres front office simply aren't listening to their fans. "

Yes and No. They're not in the sense that fans did want to use the original logo as the new full-time one. They are, however, in the sense that they ditched the Goathead, brought back the right colours, and will use the original as the 3rd.

- "...the indication that the color on the pants and socks will be 'slightly different' than the color on the sweater."

This is only the case when they wear the 3rd (i.e. original road) sweater. The new sweater will feature a blue that is a bit darker than the original road. It sounds to me like they heard the backlash to the new logo and got emergency approval from the league to use the original roads as the 3rd before they would otherwise be allowed to (can Anaheim use a new 3rd this year?). Because of this hurried process, they were unable to darken the original sweater to match the new blue. They say they intend to do this in the next couple years.

- "...what's with these Reebok-esque sharkfin armpit designs in jerseys these days? "

This, meaning Mirtle's concept sweater in the original post, is NOT the real sweater. It was whipped up the day the logo was leaked to give it a bit of context. The sweater it's based on is from the "" site, V1.0 from 2003. It can be seen as Concept 1 on this site (

- "Put a sword... on your jersey and call it good."

That's why us Sabre fans loved the original so much. It was one of the few (if not only?) logo in sports that clearly conveyed both the city and team names. It was perfect, and now we'll get to see it 15 times a year.

At 9:51 a.m., July 29, 2006, Blogger mike w said...

>now we'll get to see it 15 times a year.

In a perfect world, we'd get to see that logo 82 times a year.

At 10:19 a.m., July 29, 2006, Blogger Kitty said...

I'm a big believer in the idea that "if it ain't broke, don't fix it." The original Sabres logo was a classic and while it can use some updating, all it needed was a few tweaks (slight color change possibly). This new logo though? What the heck does it have to do with "sabres" and what idiots actually agreed that this was a "Good Thing?" The only thing that could make it worse is if they changed the blue to teal.

At 11:32 a.m., July 29, 2006, Anonymous Anonymous said...

Actually, I don't think it would fall under the third-jersey category, because it's technically a Vintage sweater. The NHL seems to have been encouraging the use of Vintage sweaters the last couple of years, and I, for one, am all for it.

At 5:30 p.m., July 29, 2006, Blogger Chris! said...

I cannot believe that third jersey with the slug bursting from the ice like one of the worms in Tremors. Really, truly embarrassing. Poor Buffalo fans.

At 5:53 a.m., July 31, 2006, Anonymous Anonymous said...

BUFFASLUG is gold James, GOLD!

At 9:10 a.m., July 31, 2006, Blogger Alana said...

That third jersey is effing hilarious. For some reason, it reminds me of those moles that would burst out of the ground in Mario World.

At 2:32 p.m., July 31, 2006, Blogger Callmeteem said...

That logo doesn't so much remind me of a slug as of Donald Trump's hair bursting out of the ice.

At 12:50 a.m., August 02, 2006, Anonymous Anonymous said...

You do know that picture isnt real right? I know the person that made was just a test to see what the logo would look on a jersey

At 9:58 p.m., August 06, 2006, Anonymous Anonymous said...

Click on the picture and you can see by the lines that it was actually made on a computer.

That obviously isn't a real jersey.

The logo may be real, but the jersey definately isn't.


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