Monday, August 21, 2006

Cold-fX partners with the NHL

The National Hockey League and the National Hockey League Players' Association today announced a multi-year partnership with CV Technologies Inc., maker of COLD-fX. Already the number one selling product in its category in Canada, COLD-fX will leverage its affiliation with the NHL, the NHLPA and former NHL superstar Mark Messier for the product's scheduled launch in the U.S. this fall.
I can't say I know much about the product, but I'm curious if others have any thoughts on this.


At 6:28 p.m., August 21, 2006, Anonymous Anonymous said...

Developed by a woman who is a combination medical PHD and Chinese herbalist. It is essentially a manufactured form of a Chinese ginseng cold remedy .

It has done very well in its clinical trials and shows a signficant ability to prevent the onset of a cold or flu and/or reduce severity of symptoms should you get one.

What it has on other herbal products is that the manufacturing process has the ability to always get the dosage of active "herb" identical. This process consistency - and the trademark behind it should do quite well in the near future as US regulators put the boots to the herbal, natural, and functional food makers.

At 10:31 p.m., August 21, 2006, Blogger Wardo said...

...and it doesn't work. I've tried it multiple times, and it didn't do a damn thing for me.

Placebo. I'm sure of it.

At 10:32 p.m., August 21, 2006, Blogger Wardo said...

P.S. - "combination medical PHD and Chinese herbalist"?

Isn't that kind of like being a Catholic priest, and moonlighting as a witch doctor for walking-around money?

At 11:18 p.m., August 21, 2006, Blogger Doogie2K said...

Never did me a damned bit of good. Vitamin C and Zinc did me just as well.

At 11:53 p.m., August 21, 2006, Anonymous Anonymous said...

Personally, I really like the stuff. Then again, it's probably 99% psychological.

At 11:06 a.m., August 22, 2006, Anonymous Anonymous said...

If you google "uofa cold fx" you can get a bunch of reports on the study performed at the university of alberta on cold fx.

"Led jointly by Gerry Predy, chief medical officer for Edmonton's Capital Health Region, and University of Alberta biochemist Tapan Basu, the study followed 323 adults, ages 18 to 65, who had a history of at least two upper respiratory infections in the previous year. Half took two COLD-fX capsules a day for a four-month period last winter. The other half received a placebo. While COLD-fX didn't ward off every infection, those taking it suffered 45 per cent fewer sick days than the placebo group, and the severity of their symptoms was cut by almost a third. Blood tests on the COLD-fX group also revealed heightened levels of certain white blood cells, considered key in fighting off viral infections."

Source: Macleans

A more detailed article that also contains 100% less Don Cherry.

You could track down the actual published study if you are a student, as you would have access to the online catalogue databases. I would, but I'm lazy!

At 11:44 a.m., August 22, 2006, Anonymous Anonymous said...

There was a full page article on ColdFX in the Edmonton Journal a few months ago, where they asked some UBC biochemists to review the studies and provide feedback. This is based on memory, but the highlights are:

* In order to demonstrate a statistically significant effect, the researchers had to combine more than one study with different protocols and test subjects. Unreliable at best, borderline fraud at worst.

* Even if one accepted the suspect statistical findings, the effect was so small that you'd have to take ColdFX every day to avoid 1/2 day of sickness a year (something like that)

* ColdFX advertises that they've been certified by the FDA in the US, but they have not been certified as a pharaceutical, but rather as a dietary supplement. The rules for dietary supplements in the US don't require any proof of effectiveness, just that they won't kill ya.

As it happens, my wife was a immunologist at the UofA. Coffee talk there was that the description on the packaging of how ColdFX works gets the basic science of natural killer cells completely wrong. FWIW.

At 11:49 a.m., August 22, 2006, Anonymous Anonymous said...

Found the article:
UBC professors question effectiveness of Cold-fX

Any errors in the previous comment are my own. I was going on memory.


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